About Hetzukoto



HETZUKOTO is a concept store based in Helsinki offering a unique boutique experience with wide selection of fashion design and accessories. Founded in 2018 by Piyapong Bee Kerdmoh (Bee Hetzukoto), Architect and designer. HETZUKOTO means Home of Hetzu. The name reflects a playful spirit of the concept store that showcases and collaborates with emerging designers with creative minds. Hetzukoto combines spaces for collaboration with young designers and artists and Circular Luxury which showcases secondhand luxury goods. 


HEZZUHEZZU is a playful and creative apparel brand under the roof of Hetzukoto. It is about playful edgy and happiness. Designed to embrace your inner youth and playful spirit. The brand’s philosophy is inspired by a playful characteristic of Hetzu, a wired fox terrier of the designer.


HETZUKOTO CIRCULAR LUXURY is a brand-new section for second-hand luxury. Introduced in October 2020, aimed to empower the future of circular fashion. Extending the lifecycle of luxury goods and encouraging our customers to invest on value in sustainable luxury. Consign with us at the best rate in town! Shopping with confidence. All of our merchandise is guaranteed 100% authentic. We're a trusted seller: authenticity guaranteed or money back! Verified by Entrupy.


Bee and Hetzu, Hetzukoto 2018